SOCIAL ENTERPRISE • CAMPAIGN

MEASURE O FOR
DOWNEY UNIFIED
SCHOOL DISTRICT

Measure O was a campaign for Downey Unified School District to raise $248 million in bonds, to be used for various purposes to the benefit of all students.

The funds were to upgrade classrooms, upgrade science labs with current technology, provide career training, improve school security/fire safety and disabled access, improve electrical systems/wiring, and repair, construct, and acquire educational facilities. My team and I were pleased to be selected to design and develop all branding for the Measure. We also filmed all visual elements for promotional spots, and implemented our branding campaign in commercials, on t-shirts, and throughout the Measure’s website, social media, print and lawn signs. The Measure was approved on November 4, 2014.